GoodGuide's (http://www.goodguide.com/) goal is to help consumers find the safest, healthiest, most sustainable products available. They help us make informed decisions by rating thousands of products’ impact on: health, the environment and society. There are three ways to access this guide, via text message, online search or by using an iPhone app to scan a product’s bar code .
When using the online resources, you can either search for a specific item, or go to a category and see the “best” and “worst” products. A simple score (from 1 - 10) based on health, environmental and societal impacts is given. You may, however, click on one of the three branches to see subtopics that offer much more information, including: resource management, labor and human rights, diversity, customer satisfaction, water use, and corporate ethics, to name just a few. The site also contains links to Twitter and Facebook so you can let your friends know what you've discovered about a product.
Many factors influence our purchasing decisions. The GoodGuide product rating guide empowers us to move beyond buying based on price exclusively. As informed customers, we can use our “power of the purse” to support the most sustainable and ethical companies.
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